IN THE FIELD SINCE 2010
I Built the Company. Then I Built the System
From the field to the boardroom, the real path, not the theory. Two companies. One system. Built under real pressure, on real jobs, with real money at stake
My Story
I Didn't Come From Theory.
I came from the field. From my father’s work boots, from $14 an hour, from sleeping in the car to make payroll. Everything I know about business, I learned by building it under pressure, in the real world, with no safety net.
THE STORY
Chapter I — The Root
Before 2014
I was born in San José, California. My parents came from Mexico City with nothing but their will to work. My dad learned masonry here in the US that was our foundation. By the time I was 8, he was taking me to job sites on weekends. I didn’t know it then, but that was my real education.
Chapter II — Before the Industry
1998 – 2014
At ten I burned pirated CDs with custom covers and sold them. At fifteen I flipped cars from auctions no license yet. I built a plexiglass cart and sold jello cups outside Catholic churches on Sundays, the only one doing it. At eighteen I walked into a Honda dealership in a wrinkled shirt with a Target tie I tied wrong. I learned sales. Then Comcast during the 2008 crash. Then three years training dogs. Ten days of silent Vipassana meditation. None of it wasted.
Chapter III — Four Years Inside
2014 – 2018
My dad was on a paving crew. I asked him to get me in. Fourteen dollars an hour, labor. Concrete crew. Then I got my CDL and moved to asphalt. Four years learning from the inside where the plants were, who the suppliers were, how the whole operation moved. I offered my bosses to build their website, do their YouTube, run their marketing. They said: “You’re a laborer. Grab the shovel.” That was their mistake.
Chapter IV — The War
2018 – 2022
I was living in my car by choice installed a 12V converter to run a mini fridge in the trailer, showered at the gym. Got robbed at Costco: three computers, five hard drives, cameras, GoPros. $8,000 gone. Extended the plan a year and rebuilt. We Love Paving started when my dad sprained his ankle playing soccer and had a month off. First job: $500 fixing pavers. Didn’t cover gas. I slept on the asphalt of job sites. Four hours of sleep every night for three years. Facial paralysis from stress. I wouldn’t wish this on anyone. But whoever survives the hell the longest is who wins.
Chapter V — What's Next
2022 – Present
Projects went from $500 to $200,000 to $300,000. I built Margin Foundry Group to handle everything I used to do alone. In 2025 I stepped back from the day-to-day for the first time. The dirty laborer they told to grab the shovel is now reading his old bosses’ contracts and winning the bids. Northern California is not the ceiling.
— Alfred Trejo —
I Didn't Come From Theory.
I came from job sites, payroll, pressure, risk, clients, mistakes, and real decisions.
Now I build companies, systems, and rooms where things move forward.
Margin is Power
Portfolio
Building at Scale.
Infrastructure
We Love Paving
Full-service paving operations serving Northern California. Built from the ground up, delivering high-performance infrastructure solutions.
Ventures
Trejo Group
A holding entity focused on strategic expansion into multiple Northern California markets and industrial logistics.
Development
The Tradesman
An upcoming initiative focused on empowering the next generation of industrial operators and high-level skilled workers.
Beyond the Business
I don't rest by doing nothing. I rest by doing something hard in a different direction. Mountains, new cities, routes with no map. That's where I think clearest.
Summits. Rappel. Rome. The same discipline, different terrain.
Who I Am
One Man. Many Roles.
I started with a shovel. I built the crew, the systems, and the standards. I’m still on the job when it matters most.
Executing day-to-day operations across multiple Northern California markets. The work doesn’t stop because I never do.
Capital follows conviction. I put my money where I see long-term leverage, never chasing trends.
I speak from the field, not from a stage. I share real numbers, real failures, and hard-earned lessons.
Field Notes
No theory. No frameworks. Just what actually worked — and what didn’t.
